Blog: Thursday, Jul 24
You may remember that Jackie was in the US in August (see Jackie's Messages) to film a commercial for Diet Pepsi. The commercial is set to air during Super Bowl XL on February 5, 2006. Here is some information from Adweek.com about the commercial:
Diet Pepsi Can Gets Star Treatment
January 30, 2006
By Mae Anderson
NEW YORK P. Diddy, Jackie Chan, Jay Mohr and the Diet Pepsi can are the stars of PepsiCo's three commercials that will play on Super Bowl XL on Feb. 5, the beverage maker said today.
Two Diet Pepsi ads by DDB in New York, 60- and 30-second spots, present the Diet Pepsi can as though it is a celebrity. In "Hip-Hop Can," P. Diddy creates a new rap song with the container, called "Brown and Bubbly," that is a big success. "He's fresh, he's new, the ladies love him, I got to have him signed to the label," P. Diddy says. "You know you want it, you know you love it" are some song lyrics, which the Diet Pepsi container accompanies with the "whoosh" of a can opening.
In "Stunt Can," Jackie Chan co-stars with the container in an action movie. In both spots, actor Jay Mohr acts as the can's agent. In this 30-second ad, Mohr insists that the Diet Pepsi can get a stunt double. Tagline remains, "Light. Crisp. Refreshing." Joe Pytka directed both spots.
There also will be a Sierra Mist ad during the Super Bowl telecast, but the Purchase, N.Y.-based client declined to give creative details of the spot, by BBDO in New York.
This year's game marks the 20th consecutive Super Bowl that Pepsi has been an advertiser. Its spots will air during the first and second quarters of the game.
OTHER NEWS:
The JackieChan.com and JackieChanKids.com websites have been experiencing some very slow load times in Asia and Australia in recent weeks. This is due to the tremendous volume of traffic at the sites. We are working on the problem. As of January 31, 2006 the Kids Corner site has been moved to a new server and the loading times are quite fast now worldwide. The main site will be moved sometime on February 1, 2006.